About gfJules
The Jules behind gfJules
Jules was Voted “Gluten Free Person of the Decade” in the 2020 Gluten Free Awards!
Jules Shepard didn’t set out to lead, inspire and advocate for the gluten-free community. But to anyone who knows her, it’s no surprise she does.
As a celiac diagnosed in 1999, and as an indomitable perfectionist with a penchant for equality and fairness, this former domestic violence attorney was simply unwilling to accept the dry, gritty, vacuous foods that were the norm then. Two years in her kitchen later, Jules had perfected an all-purpose gluten free flour blend that enabled her to continue her passion for baking.
Jules’ mission in life is to make your gluten free life safe, successful, delicious and even fun! All of Jules’ products and recipes focus on helping bringing families back together around the table to share meals again. The same meals. This no-compromise approach is why Jules’ products have been voted #1 again and again in the consumer choice awards and why Jules was voted Gluten Free Person of the Decade in 2020.
All of her products are certified gluten free and kosher, and are made in a dedicated gluten free facility. They are also certified Free From the Top 9 Food Allergens (NO: wheat, soy, dairy, egg, peanuts, tree nuts, sesame, fish, or crustaceans), non-GMO and proudly made in the USA.
About Jules Shepard
Founder of gfJules® | Gluten-Free Baking Expert | Celiac Disease Advocate
Jules Shepard is the CEO and Founder of gfJules®, the #1 voted gluten-free flour and baking mixes company in the United States. Widely recognized as a leading gluten-free baking expert, Jules has spent decades improving the safety, quality, and accessibility of gluten-free food for people with celiac disease and food allergies.
From Celiac Diagnosis to Gluten-Free Innovation
A former domestic violence lawyer, Jules changed careers entirely after being diagnosed with celiac disease in the 1990s. As she navigated the early gluten-free landscape, she quickly discovered a major problem: gluten-free products were often unsafe, inconsistent, or simply didn’t work.
Determined to change that, Jules set out to create gluten-free flour blends and baking mixes that performed like traditional wheat-based products—without compromise. That commitment to performance, safety, and reliability became the foundation of gfJules, now trusted by home bakers and professionals nationwide.
Leadership in the Gluten-Free and Food Allergy Community
Jules is a highly respected voice in the gluten-free and food allergy community. She is the author of three award-winning gluten-free cookbooks and has long been a champion of consumer education and food safety. Her work has helped empower individuals with celiac disease to cook, bake, and eat with confidence.
Through tireless advocacy and public education, Jules earned the first-ever “Gluten Free Person of the Decade” award—recognition of her lasting impact on the gluten-free movement.
Championing Gluten-Free Food Labeling Laws
When the FDA appeared stalled on long-overdue gluten-free food labeling regulations, Jules took bold action. She united the gluten-free community and made national headlines by building an 11-foot-tall, one-ton gluten-free cake to demand regulatory attention.
The event drew coverage from The Washington Post, USA Today, and Forbes—and ultimately prompted direct engagement from the FDA. The agency not only attended the event, but committed to prioritizing the legislation. The gluten-free food labeling regulations in place today grew directly out of that movement.
The Mission Behind gfJules®
Today, Jules continues to lead gfJules® gluten-free flour and baking mixes with the same mission that started it all:
to make gluten-free food safer, better, and truly comparable to traditional baking, so people with celiac disease never have to settle for less.
Jules’ Flour Was Voted #1 Certified Gluten Free Flour by Consumers … Again!
Gluten free flour this amazing is hard to keep secret (thus its awards in the Gluten Free Awards!). But even over 20 years after Jules perfected her acts-just-like-wheat flour blend, many people still haven’t heard of it. That’s because Jules didn’t set out to make flour for anyone but her celiac self and the family she lovingly feeds. But word (and yummy samples) spread in her circles, and folks begged her to make her 5-flour blend for them. How could this ever-accommodating southern girl say no to that?
Since its introduction in 2008, Jules has sold well more than two million pounds of her unparalleled gluten free flour, first with her former company, Jules Gluten Free, and now exclusively through her new company, gfJules®. Her flours and baking mixes have won consumer choice awards year after year.
Maybe you’re here because you’ve heard Jules speak, attended one of her cooking classes, read one of her three award-winning books or countless magazine articles, heard about her advocacy work promoting gluten free food labeling regulations, or maybe just because you’ve been enthusiastically referred by friends whose lives have been transformed by her tireless efforts.
Jules’ work has won her many life-long fans because Jules treats every customer like family.
Because Jules’ mission in life is to make your gluten free going safe, successful, delicious and even fun, her vision for her role in the gluten free community is crystal clear. It’s never been about the money; it’s been about safety, about quality and about bringing families back together around the table to share meals again. The same meals.
See videos and read articles about Jules in the media here.
(Side note: Maybe you you have heard of Jules from her old company, Jules Gluten Free, but that was inelegantly taken over in 2014 and subsequently closed its doors. If you’re reading this though, rest assured–YOU’VE FOUND THE REAL JULES!)
Get to know Jules Shepard — she wears many hats
The Washingtonian says, “Jules is one of the top experts on gluten-free living … Time magazine, ABC, and other major media outlets line up for her advice.”
As the gluten free community has burgeoned through the years, so has the need for accurate information, advocacy and leadership. Thus, in addition to running her gluten free flour company and authoring three highly regarded books, Jules has taken to the road. Jules logs tens of thousands of miles a year speaking to, teaching and encouraging gluten-free consumers, businesses and trade gatherings.
This mother of two also personally pens one of the community’s most active blogs (gfJules has been voted #1 Gluten Free Blog 7 times), organizes the Gluten Free Cookie Swap, and moderates her Facebook, Threads, Pinterest, YouTube and Instagram presences and co-hosts the #1 voted Gluten-Free podcast, You Had Me At Eat.
Jules runs gfJules with her husband (and proud Arizona State University alum), Jeff.
She rarely sleeps.
Catonsville, MD, 21228
